Now a widely accepted term, social payments have been doing the rounds for some time. However, classification of social payments is ambiguous right now. It is often related to buying from social networking sites, which might not necessarily be true.
The concept of social payments is just an extension of the real world, wherein people either collect money to buy someone something, or a person collects money and when they reach a threshold they will buy it. The replication of real world and how one interacts in a social environment with money has been the basis of social payments.
Examples of social payments would include things as you select something and hold it and other people pay for it either individually or collectively, and when that forms the required pool, the item is rendered sold, else the money is returned to the individuals.
Social networking is now extending to lending and borrowing. Yes-secure.com is shortly launching a service for connecting borrowers with lenders. This would be based on a trust factor of connections, in addition to credit and other financial checks at the back office. They will then suggest a worthiness score of a borrower, and either auto lends, or selectively lends. The social networking aspect increases your worthiness based on the network of friends around, and their credit scores and worthiness. This is like the pigeon ranking for finance.
Is there a viability that social networks and its weight around a person makes him or her more creditworthy? The spread certainly seems to be moving in that direction. When the cost of accessing credibility of a person is going to cross a threshold than what the person beckons as borrowing, we would assume that being socially responsible and your network is going to access you credit worthiness. It won’t be long before we start seeing this happen.
Vivek Awasthi